How scheduling posts improved my Instagram

Tuesday, May 31, 2016

I honestly believe Instagram is the most important social media platform right now.
When it comes to both my blog and my small business, Instagram plays a crucial roll.
I had always been envious of those gorgeous feeds that others had created, and I couldn't quite figure out how to make it happen for my own page.
It wasn't until I got my business account established that I was able to really improve my personal/blog account.
A few months back I decided to give my IG an overhaul, and one of the most important tricks I learned was to schedule my posts.

It helped me create a cohesive feed // I've always wanted one of those gorgeous Instagram feeds where all the pictures flow and have a similar feel, where everything just seems to go together
It wasn't until I started planning my posts that I was able to make strides in that direction. By scheduling my posts ahead of time I'm forced to really think about the photos that I'm sharing, and whether or not they go with what I've posted recently. It has also stopped me from posting those spur of the moment photos that aren't so great, and in the long run really disrupt the look of your feed. That's not to say that every one of my pictures is planned out, but I'm a bit more mindful before sharing. I've learned a few tricks, like making a photo black and white when I really want to share it but it doesn't seem to flow with the look my feed. 
It helps me post regularly // If you are trying to build a following I think it's important to post frequently. It helps you attract new followers and helps you stay relevant. No one wants to follow an account that is rarely updated. Life gets busy, and by taking a few minutes to plan posts for a day or two in advance I'm able to make sure that I always have new content to share. 

It saves me time // I think this one is obvious. When you plan ahead of time, it saves you time in the long run. Writing out captions to go with my photos is half the battle, and what consumes most of my time. Being able to do this in advance is SO helpful. When I'm feeling particularly on top of things I'll plan the posts for my personal/blog account and my business account for the next couple of days. The great thing is none of the planning apps automatically post to your Instagram, so if you change your mind you can just skip a planned post or go with something else. 

It helps me post during peak times // If you haven't checked out the analytics for your Instagram, do so immediately (I like Iconosquare, you can sign up for a free 7 day trail). This helped me discover what time of day my posts get the most traffic so that I can gain the most exposure. 
Scheduling my posts is crucial to posting during those peak times. There is no way I could remember to post at specific times every day, that's insane.

Ok Nicole, you've told us why you like to schedule posts, but what about the how?
I like to use the Later app (formerly known as Latergram). It's free, allows me to link multiple accounts, and it gets the job done.
The app can't automatically post to Instagram (IG doesn't allow any apps to) but it sends me a notification when its time to post. I actually prefer it this way because sometimes I change my mind about posts I've scheduled. 

Once I started handling my personal Instagram the way I handle my business Instagram, I saw a huge change.
I love to connect with new friends, so be sure to follow me (ncravinho) and say hello!


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